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Marlon Kobacker, advocate for sustainable development, Sydney, Australia: What has your business planned for the next two years? Even if you’re not venturing as far as Mars, you can still achieve innovation in your own business domain. For example, what can you do closer to home in terms of sustainability? Think in a Mars Trip sized scale for implementing long-term ecological balance in your facility staff areas, in production, packaging, and delivery.
An Australian IVF specialist practicing in Gosford, New South Wales, Dr. Raouf Farag is keenly familiar with the many steps that must be taken on the way to building a strong business from the ground up. The obstetrician and gynecologist has always been happy to share his insights with any entrepreneur looking to start a business of his or her own in Australia, and he has long been an advocate for the use of a detailed approach to long-term business planning above all else.
Of course, the doctor also recognizes that having a long-term plan in place is not necessarily a guarantee that a business will succeed. Instead, Dr. Raouf Farag has often advised those still in the planning stages to maintain a deep focus on the core product or service and to develop a clear and concise mission statement that can serve as something of a compass throughout every stage of the newly founded company’s growth. By implementing these strategies and adopting a client-centered approach, there is a much greater likelihood for an impressive degree of future success.