Consider the potential of the partnering company
This looks obvious, but it does not happen often. In many cases, when nonprofit organizations show interest in a partnership with a company, the message is translated to say that the relationship is meant to attract free services or at a lower than usual cost. This, therefore, scares away companies that have the potential to offer good services. Very few companies hold a mission to help nonprofits to achieve success and this is because most of them view the relationship as being unfair. To earn the trust and support of a for-profit company, it is necessary to come up with projects that restore trust. Speaking the language of the companies and pledging support for their ideas could help them to feel accommodated by the nonprofit and in turn approve of a partnership.
While going about processing the partnership, it is vital to show how the nonprofit will enhance the growth of the company and raise its profit base. Phrases like “we’ll market you” can make the for-profit company to believe the nonprofit has great offers in store and the partnership is meant to bring about success for both. All the benefits that the company can enjoy by partnering with the nonprofit should be articulated to allow for easier decision making.
A social mission is not enough
All companies have social missions, so coming up with an idea of selling the social mission to a for-profit organization to increase chances of getting a partner could not work. There is need to present more to the table and to show how the relationship will help each of the companies to do better in their areas. The plan presented must demonstrate impact and promise good times after the partnership. Most companies are interested in protecting their interests and unless the nonprofit proves none of these interests will be tempered with, getting an approval will not be easy.
Decide to be a good partner
Many cultural organizations still hold elitist tendencies, and this is the biggest mistake while looking to partner with a for-profit company. To get the support of a for-profit company, it is necessary to prove that what is being brought to the table will help both parties advance their agendas. River Cohen explains that some nonprofits present themselves as if partnering with them is a favor the other company, and this creates the impression that they don’t value what the partner will bring. This is why many for-profit companies take long before approving of a request to partner with a nonprofit.